The Power of Video: Marketing YOURSELF!
muniSERV knows how important it is to get your message out to municipalities and municipal employers, and this includes videos! We’re letting you upload a video to your muniSERV profile and your Candidates’ Profile on muniJOBS, which lets you showcase you, your personality and why you’re a great fit! Let’s look at some of the best ways to get you looking and sounding your best.
Use a tripod
Tripods are important and inexpensive! They’ll keep your camera steady and you perfectly in the frame. Shaky, poorly framed videos will always appear less professional than a nicely framed, steady profile! Tripods are cheap, little tools that manage to increase the value of your shot exponentially.
Write it out first
Don’t just turn on the camera and improvise! Write everything out first. Read it back, listen to yourself and listen for anything you want to change. Practice it a few times by yourself – make it sound looser, fluid and more conversational. You don’t want it to sound like you’re just reading a script. You want to sound comfortable and confident, as opposed to stiff and awkward.
Be in the right setting
Videos are visual, remember! It’s not just you that’s being shown off, it’s everything around you, too. The surroundings are reflective of you, as this is a clear window who you are. Messy rooms, background noise or pets running around causing trouble in the frame can cost you big. This is a video that you have complete control over. You can always do another take if the cat comes in and knocks over a book on your desk.
Keep the editing simple
This is for professional use, not a high school art film. If your video is of just you talking to the camera, intro with a fade in from black and end with a fade to black. Steer clear of the star wipes and excessive overlay animations. If the video is shorter in length
(around two to four minutes), try to get it done in one take to avoid cutting and pasting different sections of each take, causing distracting jump cuts and removing the confidence of the viewer in your skills to present yourself in a collected manner.
In what seems like a surprising addition to the list, subtitles are becoming more and more important. According to Digiday, 85% of videos are viewed with the volume off. Beyond this, subtitles ensure that your messages are conveyed clearly to everyone, as the words are printed right there. Those who are hard of hearing have a visual, and those who might still struggle with English can be sure about the content.
Videos are incredible tools that we’re all able to use with the prevalence of cameras in our smartphones. The days of grainy, choppy webcam footage are long gone. Utilizing this tool to its fullest potential in both your professional profile on muniSERV and in your Candidate’s profile on muniJOBS can really showcase the product or service you’re trying to deliver to municipal decision-makers, and what an asset you are to a future municipal employer. It’s their chance to really get to know you before you even realize it. If you want to get your video featured in the muniSERV newsletter, email us at firstname.lastname@example.org